How do you stand out in a market that is incredibly saturated?
It's a hard question with a simple answer.
It doesn't matter if you're a personal trainer, a coffee shop or a business coach.
It has nothing to do with it.
The thing that you need to lean into is what makes you different.
That's where personal branding comes in or any branding at all for that matter.
It doesn't matter whether you're a business or person, lean into the things that make you different, that make you unique, and always be authentic.
It could be what you wear, how you talk, or the things that you're into.
Communicate those things!
Connect and engage with people.
And I promise people will give a shit about you and your business and care more.